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ICONSIAM, The Icon of Eternal Prosperity, brings together a total investment of 54 billion baht. It is being developed by a powerful partnership among three of Thailand’s most successful and reputable businesses. The development partners includeSiam Piwat, the owner and operator of globally reputed prestigious retail developments including Siam Paragon, Siam Center, and Siam Discovery,MQDC Magnolia Quality Development Corporation, the owner and developer of luxury residences and mixed-use projects, andCharoen Pokphand Group, a leading Thai company that makes global investments.

ICONSIAM is strongly determined to open a new chapter in the history of Thailand. It represents a world-class project that is the most complete and spectacular project ever undertaken in Thailand along the bank of the Chao Phraya River. For the past five years, it has jointly formulated a plan with civil society, and the public and private sectors to invest in the first integrated transportation system that connects all modes of transport in Thailand including land, rail and water. This will improve the traffic flow in surrounding areas and set an example of effective urban development planning. ICONSIAM also participated in the formulation of a master plan to turn the Chao Phraya River into a new global destination that offers an unparalleled experience. That is because the entire stretch of this great river represents all aspects of what is special about Thailand and the Thai people. ICONSIAM will connect with different places along the river to make the whole world see the importance of the Chao Phraya River as the center of Bangkok. This will emphasize the importance of Bangkok, which is not only one of the most-visited cities, but also an ideal city for investment. It is where people feel confident to live and conduct business.

ICONSIAM has worked with communities in each province to present their local products, wisdoms, handicrafts, agricultural skills and innovation and has helped them with management system to enhance their business in the new era. It aims to turn local heroes into global heroes so that the younger generation will wish to preserve Thai wisdom and identity of their ancestors, while conducting business in a sustainable way.

From now on, ICONSIAM will serve as a hub of invaluable knowledge in Thailand and the world’s major tourist destination that proudly competes with mega-projects in other countries. This will enhance the confidence in the Thai economy and build a positive reputation for the beloved nation.